Ads by Google are for Big Websites

Unless your website is well established, has lots of visitors and brings value to users you should not use Ads by Google.

The ads were design to monetize trafic not to be used by anyone who has an website or a blog. It makes sense for a newspaper site like News and Observer or a TV Station website like WRAL TV, websites that bring value, with thousands of hits every day, to have Ads by Google but for a blog or a personal website with 10 visitors each day it doesn’t make any sense.

I don’t know what people are thinking but it just not worth to annoy your visitors and break your design with Ads by Google for 50 cents at every three days - and this is lucky.

I don’t know what Google is thinking letting sites with less that 500 hits per day having Ads by Google. It poorly reflects on their business model.

Websites in Flash - The Cons

The vast majority of users are using the internet for the specific purpose of finding information and they want it quick, on their terms. Flash and animation make websites look like presentations. They go against interactivity rules: users are simple observers that can not actively control and participate - flash pages don’t respond to a browser’s forward and back buttons. Taking control from the user can easily get them frustrated in which case they will move on.

Search engines are not able to see all the links and pages inside a flash website. They can not create the architecture of the website in order to rank each page properly. Google recommends creating an html version of the site but, unless you are a big company, this can be very expensive.

Other minuses of flash websites are compatibility in different browsers, loading time, the production costs and difficulty to update and add information in the future.

So even if you might think that looks cool, a flash website most of the time is not the successful internet presence that a small business should consider.

This doesn’t mean that you should never consider flash for your website. Flash, when used properly, can enhance a particular message by shifting the balance and focus of the webpage. This only works if you minimize the usage.

Web 2.0 is a Challenge for Small Web Design Companies

More than just the latest design trend, Web 2.0 is a transforming internet force that’s affecting all web design studios throughout the world.

The question raised is: Should the design companies adapt and embrace the Web 2.0 design trends or just ignore them? Should they apply these modern web design techniques like gradients, simple layouts, glassy effects, 3D icons, big type or just design the same way they did a couple of years ago?

The problem is that a Web 2.0 design achieves a seamless layout and a functional web design that delivers the message and moves users through the website easily. This is proven by the big Web 2.0 hoties: Flickr.com, Myspace.com, Youtube.com, Blogger.com, etc. Considering the success these big websites have, do we need more proof that Web 2.0 Design is working better than anything else? For the vast majority of users this is what looks cool. We, as web designers, should make websites that please the users, not ourself. Of course there will always be good designers who will break and modify the trends or even create totally different trends that are better than anything else we experienced.

But TODAY, a successful website design will have at least a couple of design elements that are 2.0.

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