Understanding how visitors browse websites is one of the most important things that contribute to a website success or failure. The visitor is the only person who clicks the mouse and decides everything on a web page.
Users Notice Quality
People use quality websites like Google, Yahoo, Facebook and Twitter on a daily basis and therefore they are used to quality web design. Most people have a hard time describing why they like a website but they definitely know they like it. Is more like a gut feeling to them.
Users Don’t Read, They Scan
Analyzing a web page, visitors rarely read everything, they pick headers, images, buttons, links, bold text which would guide them through the content of the page. It’s like going through a store and looking over a shelf with 500 products – people do not notice every label in order to pick the best product.
Users Follow Their Intuition
Users don’t follow the quickest way to find out what they’re looking for. As soon as they find a link that catches their attention, there is a very good chance that they will click on it. Users choose the first reasonable option.
Users Don’t Like to Figure It Out
A web page should be as clear as possible. Users need to notice what a web page is about in a matter of seconds. If the web page is confusing, users will always click the back button.
Users Like a Call to Action
A call to action brings focus to a web page. The best way to accomplish this is with a button that is clear, stands out, and shows visitors the purpose of your website. It needs to be simple and valuable.
How a website is designed visually and how it is presented professionally will lean towards more potential clients. Potential clients are visitors interested in your products and services.
Failing to understand your visitors will either get you a poorly designed website that it will not rank in search engine results or the opposite, a top of the line award winning web design that most of your potential clients might have difficulties to use or understand.