Small business owners from Raleigh-Durham and Triangle Area start moving their advertising budgets, from Yellow Pages and newspaper ads, online.
More than that, businesses that never had big budgets for advertising, start advertising online on Google and Yahoo for as low as $10 per day.
Google AdWords and Yahoo Search Marketing can have a big impact on a small company online presence. But if you are looking for the best results, you need to know how to setup a PPC(Pay Per Click) campaign.
First, you need to consider the area you are targeting. If you are doing Air Conditioning and Heating in Raleigh area for example you want to show the ads only to people located in Raleigh area. You wouldn’t want to pay for online visitors from Charlotte, because you wouldn’t go there to fix their AC.
Then, you need to know how to select keywords properly so they will attract most of the potential buyers but in the same time exclude people who browse just for fun. For example if someone wants to advertise for Web Design in Durham you would want to exclude people who are looking for “free web design”, “free templates” or want to “learn about web design”.
One other thing is the quality of your content. You have to choose keywords that are significant for your content. This means that your website should be optimized for search engines. If you have an old website, that uses old technologies, it will be harder for search engines to properly categorize your website and your quality score will be lower. This means you will have to pay more for clicks.
Your ad content is very important also. You wouldn’t want to get lost, so using words that have a real impact is important. Your best price or a feature like “Free Inspection in Raleigh” would definitely attract visitors. Just be careful so the content of the ad is MATCHED by your website content.
Internet advertising and Pay Per Click is becoming a business by itself.
We only setup campaigns for clients that design or re-design their websites with us because it is a real hassle to do campaigns for websites not optimized for search engines. A small business needs potential clients and not Digg.com kind of traffic. The budgets can be as low as $10 per day and you will really attract clients.