Google search results have been separated from its local search with visitors having to actually type location and click different options to find a local business. Not anymore.
Google is actually combining local search with organic search results. Using a new algorithm, Google can now detect when users are trying to find local businesses. Search Engine results pages will actually display the location of nearby businesses that match the search query, along with business photos, reviews and relevant information. For small business websites this is a big opportunity.
Google will automatically choose local search results, rather than a general web search, if it thinks a search query is about a local business. Local search accounts for 20 percent of Google searches.
How the new Google search results benefit your local business? Your Google Places page can help you rank in search engine results and drive more visitors to your website. The Places Page (Google Local Listings Page) allows you to add relevant information about your business such as business descriptions, website, contact info, hours of operation, photos, reviews and more.
The more optimized for search engines a website is, the higher a business will rank in the Google Local Search. Local businesses that have not claimed and optimized their places pages are at a big disadvantage in local search. Any local business can easily take advantage of this opportunity.
Search Engine Optimization is evolving fast. Stay on top of the trend, use affordable SEO in Raleigh, NC.