Category Archives: Internet Marketing
Why You Can’t Outsource SEO
97% of consumers search for local businesses online. When searching on Google, imagine someone searching for “car dealers“. It would likely be more satisfying to that user if Google shows car dealers websites that are close to their physical location. Google uses several different methods to detect user location including locations in search term and [...]
Google New Local Search (Places)
Google search results have been separated from its local search with visitors having to actually type location and click different options to find a local business. Not anymore. Google is actually combining local search with organic search results. Using a new algorithm, Google can now detect when users are trying to find local businesses. Search [...]
SEO Is Not Internet Marketing
Simply stated, Search Engine Optimization (SEO) is the process of optimizing a website in order to be found for free on search engines like Google and Yahoo for a particular search term. Internet marketing is a comprehensive marketing campaign and usually involves paid clicks (PPC). SEO can work great as an online marketing strategy but the [...]
Internet Marketing and Usability
For a small business owner located in the Raleigh-Durham area, Internet Marketing can help advertise and sell products or services over the Internet. Effective Internet marketing requires a strategic web design since your website will ultimately determine a whether or not a visitor takes action. That’s why banner ad campaigns and pay per click campaigns [...]
Online Advertising – PPC
Small business owners from Raleigh-Durham and Triangle Area start moving their advertising budgets, from Yellow Pages and newspaper ads, online. More than that, businesses that never had big budgets for advertising, start advertising online on Google and Yahoo for as low as $10 per day. Google AdWords and Yahoo Search Marketing can have a big [...]