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Twitter, Facebook, LinkedIn and SEO

Social media is very useful when you actively engage in discussions with the online community but creating social media accounts just for the purpose of Search Engine Optimization (SEO) is not always going to help.

Unless you are really using social media and you are able to create a audience around you, from a SEO point of view there is no benefit of using Twitter, Facebook and LinkedIn. Most small business owners are not online stars or have excellent social media communication skills, so doing it just for SEO doesn’t make sense.

Following I’m going to show you why.

Nofollow Atribute

“Nofollow” is an HTML attribute used to tell search engines that a link should not influence the link target’s ranking . It’s purpose is to show search engines what links are not to be trusted, without merit, or just spam.

How does Google handle nofollowed links?

“In general, we don’t follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using nofollow causes us to drop the target links from our overall graph of the web.”

Links from Twitter, Facebook and LinkedIn

Links from Twitter, Facebook and LinkedIn do not matter for the most part. I haven’t seen any websites without good quality links, ranking high on Google just because they have Twitter and Facebook accounts.

For showing purpose I’m going to pick one of the largest web companies, Google. So let’s see how Google accounts on Facebook, Twitter and LinkedIn are treated.

Facebook Links

For Facebook, a lot of the profiles are not public so Google cannot see them. Links from public profiles are “nofollow”.
Google on Facebook Links

Twitter Links

Most of the links on Twitter are “nofollow”, including user website link.
Google on Twitter Links

LinkedIn Links

Most of the links on LinkedIn are “nofollow”.
Google on Linkedin

Blog Commenting Links

Most of blog commenting links like Blogger and WordPress are “nofollow”.
Google Blog Commenting

What is the conclusion? Engage in social media to connect with customers in new ways, not for SEO purpose. Social media is about you and your online community not about Search Engine Optimization.

5 Comments to Twitter, Facebook, LinkedIn and SEO

  1. April 18, 2010 at 7:33 pm | Permalink

    Yeah…I totally agree with this article. Actually the social network has a good and bad point in term of SEO. If we use it in a wrong way, then google might see it as spam.

  2. Yorkshire Web Design's Gravatar Yorkshire Web Design
    April 23, 2010 at 7:20 pm | Permalink

    Good article, wasn’t aware of this. Thanks Ted

  3. SEO vs Social Media's Gravatar SEO vs Social Media
    July 18, 2010 at 2:08 pm | Permalink

    I agree, however one cannot deny social media for its SEO benefits, but it should be used correctly.

    For the most part, social media is a great way to create an online presence. Whether Google sees nofollow links as untrusted, or not, it will see users linking to you.

    Apart from SEO, in the long run, it might also lead some of those precious conversions, whether it is a contact form being filled out, or a shopping basket being checked out.

  4. DK's Gravatar DK
    August 7, 2010 at 4:35 pm | Permalink

    OK, but I’m still wondering what kind of a role content itself plays in search marketing. What should a new business person be doing to outline their editorial? How should they approach that part of thinking about creating content?


  5. November 19, 2010 at 3:15 am | Permalink

    Thank you for good article.
    Yeah…I totally agree with this article. Actually the social network has a good and bad point in term of SEO. If we use it in a wrong way, then google might see it as spam

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