Search Engine Optimization
Search Engine Optimization is the process of optimizing a website in order to be found on the Internet for a particular search term.
Being well-placed in the search engine results pages(also called SERP) can make a decisive difference in the number of visitors for your website. Search Engine traffic is the by far the most effective form of internet marketing and attracting new customers. It is a powerful online marketing tool that can, in time, generate large amounts of qualified traffic to your site and works better than any other method.
“Thank you for explaining me how SEO works. I finally understand why people should design their websites to make them search engine friendly. This was a real eye-opener.” John S., Durham, NC
When a company decides to bring their business to the web, generally, the last thing on their mind is search engine optimization and how will people get to their site. They assume that whomever they hire to do their web design will put up a site and then submit it to the search engines and the traffic will magically pour in. Unfortunately it takes more than that to drive search engine traffic to your site, and even more unfortunately most developers don’t program with SEO rules in mind, nor do they tell the client about the process involved in gaining traffic from search engines.
Do you need SEO?
You need a good web designer that respects the web standards.
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Whether it’s carelessness or a lack of knowledge, or a combination of the two, this often leads to a client that several months down the road doesn’t understand why their site doesn’t get any traffic and isn’t helping their business. A good designer will not only program with SEO in mind, but will also educate the client about the basic principles of SEO and Internet Marketing.
Our Web Design Includes SEO
Design can certainly assist in achieving good optimization. The most important thing to understand is that your web page has to be designed with search engine optimization in mind in the first place. SEO is NOT something you take care afterwards. Web Design Specials
Very important in the promotion of the site through search engine listings the keywords and key-phrases. Page titles are essential if potential customers are to find your Website and products. Although it is not obvious to the viewer, the purpose of this information is to provide the search engine with the data they need to place the site in the correct category in the database, which in turn helps the search engine respond to search terms entered by users. Keywords and phrases need to be researched so you know what exactly are your customers likely to search.
How to Select Keywords
When beginning a optimizing a site for search engines, there are a few basic steps that everyone should take before they begin. The first is always to build a keyword list. Read More
Link building is another hot topic. In the beginning of the web hyperlinks were virtually the only way to get visitors to a site, because search engines were in their infancy. When search engines grew to be the major source of the web traffic, links didn’t lose their weight, as search algorithms started to rank sites according to the quality of their incoming links.
Most SEO companies present themself as “Ethical Search Engine Optimization Companies”. We just say that we design websites respecting all Google guidelines in order to have “an Google friendly website.” We don’t believe that it is right for companies to charge clients thousands of dollars just for modifying their title pages and meta tags that should have been design right in the first place. They should work to promote and rebrand the website, not just paching it. Search engines change their algorithms often so, if you don’t do it right, you could have paid for nothing.
