There are hundreds of businesses competing for a particular service in Raleigh-Durham area yet only 10 of them are on the first page of Google Search results. The rest of them fail at generating more business, which is the main purpose of a small business website.

When most clients are ready for a redesign or just SEO services they usually want to jump directly into one or many of these traffic generating initiatives because they think that focusing on increasing traffic will help their business problem.

Instead, one should also take in consideration if the website is ready to receive the additional traffic and convert the visitors into high quality leads and customers.

As often happens, those who don’t truly understand SEO and Internet marketing and what it takes to create a successful online presence, are more interested in a quick fix than they are in making sure that things are done efficiently. In fact, most small business websites fail to bring more visitors because the owner or the person in charge of company’s Internet presence, approached this entire process in a completely wrong way. Hiring a SEO company out of the area, is the biggest mistake a local small business can make.

Efficient SEO involves knowledgeable research and strategy into the client’s local presence, needs, industry, competition, business model, keywords and target audience. Where do you rank now, and what keywords is that for? There is no magic number or time frame. Efficient SEO takes time and work. Efficient SEO also continues to require work after you’re number one. We can help you build your list of keywords and teach you how to be on the first page of Google search engine results.

Consolidated Roofing Systems provides roofing and insulation services in Raleigh, NC and Wilmington NC. They are one of the biggest roofing contractor in North Carolina.

When looking at our options for a company to optimize And market our website, it became clear that Better Image was the right choice. Their knowledge of site redesign and optimization was that of any national firm. The focus on the Triangle area was what no other company could offer and we couldn’t be happier with the results.
Consolidated Roofing Systems

Please visit: www.crstoroof.com.

North Carolina State University Office of Faculty Development’s website is intended to help faculty be successful by providing resources and information about professional development opportunities to support their teaching, scholarship and research, and service and engagement.

“Our department was well on the way of redesigning our website when I was brought on board to oversee and complete the project.  This entailed me learning new software and helping to fine tune our ideas into something that looked streamlined and crisp, as well as a site that was very user friendly.

Working with Chip Pintilie was simply a joy.  He became my priceless Guru!  He did background research needed to follow guidelines for an identifiable yet unique look and feel for our new site. He was patient and understood my questions before I could barely ask them, and could interpret just what we were looking for.  As well, his response time was super fast, and he was able to explain, in terms I understood, the processes I needed to know to get the project up and running. Without his expertise and diligence, I*m sure this project would have fallen quite short of what we were hoping to do. The result was fantastic, and we could not be more pleased with the outcome. I can recommend Better Image without hesitation.”

Virginia Howell
North Carolina State University

Visit: ofd.ncsu.edu

Storr Records Management, a division of Storr Office Environments, provides secure low-cost records storage needs from initial setup to destruction, web-based access to secure files, vault storage, tape rotation delivery, ASAP delivery, permanent record retention, scheduled/on-demand document destruction, and scan-on-demand services for clients in North Carolina and Florida.

“Better Image created a custom WordPress web presence for my records and document management site in no time. Chip was extremely responsive and positive, and working with him reinforced my experience with Better Image delivering great customer service. Further, Better Image has such fast response times. Thanks for a great experience in custom web site creation and SEO management!”
Storr Records Management

Visit: www.storrrecords.com

The Edmunds Law Firm has more than 30 years of experience with the entire spectrum of National Security Clearance matters. The firm’s attorneys have argued security clearance denials cases across the United States.

Visit: www.keepyoursecurityclearance.com

As a start-up with very little customer base and practically no market share, we knew the significance of having an effective website in order to compete in the marketplace. After a long search for local web designers, we found Better Image and they have exceeded our expectations at every point. Working with Better Image was easy, professional, cost effective, and they were able to produce a better webpage than we had envisioned. We look forward to working with Better Image in the future.
Pink Star Maids

Visit: www.pinkstarmaids.com

Google uses several different methods to detect user location including locations in search term and location based on computer’s IP or GPS mobile devices location. This is 99% accurate. Google displays Pay Per Click advertisements and search results based on user location.

If a local small business owner in Raleigh chooses an Internet Marketing or SEO company located in a totally different area, they most likely won’t be able to see your website in search results as someone from Raleigh area does.

Following are two totally different search results for the same search query “car dealers”. First screenshot is from someone located in Raleigh, NC and the second screenshot is from someone located in Atlanta, GA.

Google Search Results in Raleigh, NC:

Search Results in Atlanta, GA:

As you can see, Google displays search results relevant to the user location. If there is such a big difference for two relatively close US cities, how can someone from outside the country properly optimize a local small business website?

To run an effective local Internet Marketing campaign, you need to see the search results that your target audience actually sees.

When it comes to small business web design and search engine optimization you have to be good enough to work fast enough to deliver a great website for a reasonable price. At the same time you can’t be wasting hours and hours making it perfect and getting lost in details, because this will reflect on the final development cost.

We mostly work for local small business owners who really care about the final product. There is no such thing as perfect when you are trying to meet the requirements and scope of the website. For those of us designing small business websites, we can’t have a perfectionist spending days playing with the latest HTML, Javascript and CSS trends and technologies, because that is coming out of the bottom line.

Do typical small business owners care more about the 1% of the visitors who use ten years old computers with JavaScript turned off or do they care more to bring in potential customers?

Developing a small business website is entirely different than developing a university website or a big online store. If we fail to properly scope the project, we will end up with a negative return on investment (ROI) for the small business owner and this is not acceptable.

Based in the Research Triangle Park near Raleigh, North Carolina, Netsertive provides local Internet marketing and innovative online advertising to help small and medium businesses and their product manufacturers attract customers and increase sales.

“Outstanding job Better Image! Our new site looks clean and professional and you were able to incorporate all our requested elements.
Netsertive, Research Triangle Park, NC”

The Netsertive team has deep experience across the online and technology world, from technology leadership to sales and marketing to general management and executive roles. Netsertive bring experience from several successful early stage startups as well as global technology and marketing focused companies.

Visit: netsertive.com

Capital Nephrology Associates is a full service nephrology practice in Raleigh, NC. They provide comprehensive state of the art diagnosis and treatment for kidney related diseases and hypertension.

Visit www.capneph.com